BRANDS AND TRADEMARKS: WHAT’S THE DIFFERENCE?

I’ve always been fascinated by the disconnect experienced by so many branding professionals and legal professionals over the term “trademark.”  Many branders and marketers believe that trademark is a verb, as in “can you trademark ….”  Many legal professionals believe that a brand is no different than a strictly legal thing.  So here’s some clarity: a

By | October 31st, 2014|Uncategorized|0 Comments

BRANDS, CONSUMERS AND TWITTER: WHAT TWEETING BRANDS NEED TO KNOW

Twitter and Isobar UK have published a new research study that examines “unconscious cues” that drive brand perception on Twitter.  Given the growing importance of Twitter to brand marketers, this study needs to be read by all brand marketers.   The study created fictional brands to test factors that matter when consumers look at your brand

By | October 31st, 2014|Uncategorized|0 Comments