New FTC resources for social media influencers

Whether you are an advertiser that uses influencers in your marketing or an influencer who works with brands a new publication issued by the FTC is one you should read. It is called Disclosures 101 for Social Media Influencers. The publication is written for non-lawyers and summarizes the basics, namely explaining that if you endorse a

UP PERISCOPE!

Just when you’ve finally figured out a strategy for Instagram, along comes a new platform to get one’s hands and mind around. Enter Periscope from Twitter, now 4 months old and already making its way into corporate branding playbooks. According to the Periscope team, the platform was started on the notion that it would be