January 2015 – The Brand Lawyer

SUPER BOWL BRANDMANIA

As we head into Super Bowl LXIX weekend, I thought the following might be of interest. Digiday posted a fun article entitled 5 Super Bowl Myths Debunked (http://digiday.com/brands/5-super-bowl-myths-debunked). Here’s what’s interesting from a brander’s perspective: (1) Super Bowl ads have higher recall than ads in general BUT (2) get them shown by 9PM eastern –

By benjamin ariff| January 30th, 2015|Super Bowl Marketing|0 Comments

BRANDS AND BRAINS

When you think of your favorite brands, what is the first word you associate with them? According to psychology Professor Paul Bloom of Yale, the word we all associate with our favorite brands, even if subconsciously, is “pleasure.” We all seek pleasure in our lives. How we define pleasure is of course subject to individual

By benjamin ariff| January 27th, 2015|Brand Innovation|0 Comments