A few years ago, Bankrate.com did a story called Santa’s Net Worth and asked me to opine about that value. Bankrate Story. Bankrate.com figured that with all of the Santas at malls, on street corners for charities, at kids’ and office parties, in commercials, roaming casinos, and so on, Santa should be raking
I’ve been away from this blog for a while winning a lawsuit, doing some cool deals, setting up a new YouTuber business and taking a bucket list vacation. And now I’m back with a lot of new posts coming your way. In my last post, we started unlocking the world of intellectual property, starting with
Not too long ago, the folks in charge of internet domain names opened the door for a whole batch of new gTLDs – the letters that come after the dot. The newest entry causing heads to spin in the branding world is the gTLD “dot-sucks” (.sucks). The registry behind this, Vox Populi Registry, is calculating
The incomparable brand phenom Taylor Swift recently filed dozens of trademark applications in the US Patent and Trademark Office to register a number of her song titles and her initials for a fairly wide variety of goods and services. By way of example, she’s seeking to register “Party Like It’s 1989” for educational and entertainment