WHY CAN’T I COPYRIGHT MY IDEA? (PART I)

My grandfather used to say “confusion rained and we all got wet.” That seems to be the case for most people trying to get a handle (not the Twitter type) around understanding intellectual property law. It can be confusing, especially these days when everything seems to intermix. So here goes what I hope is a

By | April 22nd, 2015|Content Clearance, Intellectual Property|0 Comments

SOME THINGS JUST PLAIN .SUCK

Not too long ago, the folks in charge of internet domain names opened the door for a whole batch of new gTLDs – the letters that come after the dot. The newest entry causing heads to spin in the branding world is the gTLD “dot-sucks” (.sucks). The registry behind this, Vox Populi Registry, is calculating

By | April 9th, 2015|Domain Names, Trademark Protection|0 Comments

3D PRINT BRANDING

  3D printing, the remarkable technology that keeps reaching new, incredible heights, including inexpensive prosthetics (for example, check out this story: http://www.nytimes.com/2015/02/17/science/hand-of-a-superhero.html?_r=0), has been used by ad agency TBWA\Hakuhodo to create highly sculptured ice cubes for Japan’s Suntory Whiskey.  The cube designs ranged from the classic Japanese palace seen above to Batman’s visage.  The campaign

By | April 6th, 2015|Brand Expansion|0 Comments