New FTC resources for social media influencers

Whether you are an advertiser that uses influencers in your marketing or an influencer who works with brands a new publication issued by the FTC is one you should read. It is called Disclosures 101 for Social Media Influencers. The publication is written for non-lawyers and summarizes the basics, namely explaining that if you endorse a

THE “DANCING BABY” WINS ITS CASE

Copyright owners and online media services have been at odds about the responsibility (or lack of responsibility) the services like YouTube, Facebook, Instagram and others have when people post/upload without permission copyrighted content owned by the copyright owners. The compromise (developed earlier for earlier online publishers, like AOL, MySpace, and the like and made part

By | September 16th, 2015|Content Clearance, Fair Use, Uncategorized|0 Comments

WHY CAN’T I COPYRIGHT MY IDEA? (PART I)

My grandfather used to say “confusion rained and we all got wet.” That seems to be the case for most people trying to get a handle (not the Twitter type) around understanding intellectual property law. It can be confusing, especially these days when everything seems to intermix. So here goes what I hope is a

By | April 22nd, 2015|Content Clearance, Intellectual Property|0 Comments

WHO OWNS YOUR HEART?

Ah, Valentine’s Day. Romance is in the air. And hearts are everywhere. On cards and gift boxes, in tweets and other social media, in emails, on restaurant tables, in print ads, banner ads and as candy and jewelry. But before you rush out to add a heart design to an e-card, an email, a Facebook

By | February 12th, 2015|Content Clearance|0 Comments