WHAT THE FUTURE HOLDS: SOME PREDICTIONS FOR 2016

Not unexpectedly, predictions for brands and social media in 2016 are coming our way. In its newest report, eMarketer is predicting that Facebook and Twitter will continue to be the leading social networks for marketers, but both it and SEO consulting agency White Hat Media are predicting rapid growth for Instagram now that it is

HOW HAMMING IT UP CAN BE A CLASSIC FAIL

So here’s a basic rule: know your customers before trying to sell them. As the comment on this photo indicates, Walmart should have taken a minute to understand that people who celebrate Chanukah likely are not going to be shopping for boneless smoked ham, or any ham. It’s a classic example of (1) not paying

By | November 19th, 2015|Advertising, Brand Mistakes|0 Comments

(TELLING THE TRUTH ABOUT) SIZE MATTERS

Brands love to tout their product benefits in advertising. The law allows for a certain amount of “flexibility” with the truth but there’s a line that can be and often is crossed. Stretching the truth is called “puffery” (as in “We’re the Best [fill in the blank],” which is permitted since consumers rarely if ever

By | November 4th, 2015|Advertising, Brand Mistakes, False Advertising|0 Comments