New FTC resources for social media influencers

Whether you are an advertiser that uses influencers in your marketing or an influencer who works with brands a new publication issued by the FTC is one you should read. It is called Disclosures 101 for Social Media Influencers. The publication is written for non-lawyers and summarizes the basics, namely explaining that if you endorse a

By | November 6th, 2019|Advertising, Brand Expansion, Brand Mistakes, Content Clearance, Digital Advertising, Digital Marketing, Facebook and Brands, Fair Use, Intellectual Property, Social media platforms, Twitter and Brands|0 Comments
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THE “DANCING BABY” WINS ITS CASE

Copyright owners and online media services have been at odds about the responsibility (or lack of responsibility) the services like YouTube, Facebook, Instagram and others have when people post/upload without permission copyrighted content owned by the copyright owners. The compromise (developed earlier for earlier online publishers, like AOL, MySpace, and the like and made part

By | September 16th, 2015|Content Clearance, Fair Use, Uncategorized|0 Comments
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