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So far benjamin ariff has created 33 blog entries.

THE “DANCING BABY” WINS ITS CASE

Copyright owners and online media services have been at odds about the responsibility (or lack of responsibility) the services like YouTube, Facebook, Instagram and others have when people post/upload without permission copyrighted content owned by the copyright owners. The compromise (developed earlier for earlier online publishers, like AOL, MySpace, and the like and made part

By | September 16th, 2015|Content Clearance, Fair Use, Uncategorized|0 Comments

UP PERISCOPE!

Just when you’ve finally figured out a strategy for Instagram, along comes a new platform to get one’s hands and mind around. Enter Periscope from Twitter, now 4 months old and already making its way into corporate branding playbooks. According to the Periscope team, the platform was started on the notion that it would be

ARBY’S — WELL DONE!

One of the ongoing challenges for brands is dealing with negative commentary. If you’ve watched Jon Stewart’s comedic assault on Arby’s over the years, you’ve had to wonder how Arby’s has taken it; after all, many of the viewer’s of Stewart’s The Daily Show have embraced it as their primary source of news and could

By | August 6th, 2015|Uncategorized|0 Comments

I CAN’T COPYRIGHT MY IDEA? (PART 2)

I’ve been away from this blog for a while winning a lawsuit, doing some cool deals, setting up a new YouTuber business and taking a bucket list vacation.  And now I’m back with a lot of new posts coming your way. In my last post, we started unlocking the world of intellectual property, starting with

By | July 20th, 2015|Intellectual Property, Trademark Protection|0 Comments

WHY CAN’T I COPYRIGHT MY IDEA? (PART I)

My grandfather used to say “confusion rained and we all got wet.” That seems to be the case for most people trying to get a handle (not the Twitter type) around understanding intellectual property law. It can be confusing, especially these days when everything seems to intermix. So here goes what I hope is a

By | April 22nd, 2015|Content Clearance, Intellectual Property|0 Comments

SOME THINGS JUST PLAIN .SUCK

Not too long ago, the folks in charge of internet domain names opened the door for a whole batch of new gTLDs – the letters that come after the dot. The newest entry causing heads to spin in the branding world is the gTLD “dot-sucks” (.sucks). The registry behind this, Vox Populi Registry, is calculating

By | April 9th, 2015|Domain Names, Trademark Protection|0 Comments

3D PRINT BRANDING

  3D printing, the remarkable technology that keeps reaching new, incredible heights, including inexpensive prosthetics (for example, check out this story: http://www.nytimes.com/2015/02/17/science/hand-of-a-superhero.html?_r=0), has been used by ad agency TBWA\Hakuhodo to create highly sculptured ice cubes for Japan’s Suntory Whiskey.  The cube designs ranged from the classic Japanese palace seen above to Batman’s visage.  The campaign

By | April 6th, 2015|Brand Expansion|0 Comments

TRADEMARK LIKE IT’S 2015

The incomparable brand phenom Taylor Swift recently filed dozens of trademark applications in the US Patent and Trademark Office to register a number of her song titles and her initials for a fairly wide variety of goods and services. By way of example, she’s seeking to register “Party Like It’s 1989” for educational and entertainment

AND THE WINNER IS…..

As we move forward in this new year, with the list of Oscar® winners now becoming a fleeting memory, we can turn our attention to other lists of interest to branding professionals. Hot off the presses is a list of the top 50 Millennial brands. The results of 2015 poll conducted by Moosylvania, a digital ad

By | March 2nd, 2015|Brand Popularity, Demographics|0 Comments

(PIZZA) PIE IN THE FACE

Remember last year’s Super Bowl Oreo tweet during the blackout?  This year’s entry for Twitter brand brilliance was during another major contest — the Grammy Awards.  Australian superstar rapper Iggy Azalea earlier that day sent out a tweet to her 4.2 million fans decrying that a Papa John’s delivery person made her cell phone number public, resulting in

By | February 17th, 2015|Brand Mistakes, Twitter and Brands|0 Comments