One of the ongoing challenges for brands is dealing with negative commentary. If you’ve watched Jon Stewart’s comedic assault on Arby’s over the years, you’ve had to wonder how Arby’s has taken it; after all, many of the viewer’s of Stewart’s The Daily Show have embraced it as their primary source of news and could very well have taken his satirical comments as gospel. Now with Stewart’s impending departure from the show (the last one is tonight), Arby’s has decided to have what could be the final say, and surprisingly, it’s lovely. Check it out here: http://digiday.com/brands/despite-abuse-arbys-thanks-jon-stewart-funny-tribute/